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OUR MANCHESTER SEO SERVICE IS DEVOTED TO SERVING LOCAL AND NATIONAL BUSINESSES THAT WANT TO INCREASE THEIR SALES USING THE POWER OF INTERNET MARKETING.
We’re here to get you the results you are looking for!
Begin by completing our SEO Manchester application today. After you tell us a little bit about your company and exactly what your internet marketing objectives are, we will create a tailored analysis explaining how to improve the optimization of your website, advising how you can convert the increased traffic into new leads for your sales team.
Serving: Walsall • Birmingham • London • Bristol • Leeds • Manchester • Cardiff • and the rest of the civilised world
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WHEN YOU HIRE A COMPANY FOR SEO SERVICES IN MANCHESTER, IT CAN BE THE BEST OR THE WORST CHOICE FOR YOUR BUSINESS.
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You have come to the right website if you are looking for Manchester SEOservices.
We have chatted with many of business owners who have had negative Manchester search marketing stories to tell. Typically, they express concern about spending thousands of dollars to a Manchester SEO company and never seeing any results. Their site may not even be close to the first page of Google’s search results. Sometimes they end up with a few social media profiles, or pages that exist somewhere out in the depths of the internet, never ever to be seen or visited by a single prospective client.
A lot of business owners that pay for SEO have completely no concept what they are paying for because the Manchester search engine optimisation company that they worked with to supply stated “search engine optimisation services” either does not tell them precisely what they are going to do in order to get them more clients or even offer monthly traffic or ranking reports.
You see, the big SEO companies tend to follow outdated business models. A business model that is similar to the big corporations like cable companies who are focused on getting as many clients as they can, while providing inadequate service quality to their existing clients. They waste a large portion of their time contracting out jobs out of the country or to other firms, and tell their clients that Google’s algorithms change so often that it is difficult to get their site to rank better.
We want to inform you that these large SEO agencies in Manchester are too slow when updating their business practices, and are behind the times in the methods that they offer internet marketing services, and specifically, search engine optimisation. There were 2 major modifications in how Google’s search engine determines how to rank websites in between 2012 and 2014. Google named these updates “Penguin” and “Panda”, and with their latest algorithm updates, they ended up causing a significant amount of hardship for the majority of these big Phoenix search engine optimisation companies. These updates put a lot of the big firms out of business since it was too tough to make the required modifications and offer the right training needed to continue operating after they had actually been dealing with too many untalented staff members and outsourcers.
We don’t want to see business owners within the Manchester area have to experience the pain from these poor SEO firms that are taking their hard-earned cash and not delivering favourable outcomes.
Skyrocket Your Search Manchester Business Park
3000 Aviator Way, Manchester, M22 5TG 85298 Phone: 0161 262 0465
AT SKYROCKET YOUR SEARCH, WE TAKE PRIDE IN BEING AMONG THE FEW REAL SEO SPECIALISTS IN MANCHESTER
We specialise in SEO and we are experts at it! We manage our business with the philosophy that Search Engine Optimisation Manchester and internet marketing are effective component’s of every business’s marketing plan. There also has to be a fair amount of return on investment as an outcome of these marketing endeavours. Otherwise, it may not be regarded as a worthy investment. Internet marketing needs to be watched carefully, tracked, and proven in order to substantiate its effectiveness. At Skyrocket Your Search, we do this for each and every one of our clients.
We encourage you to read through the rest of this page because we will disclose to you the most crucial elements that you should understand before you go ahead and hire a Manchester SEO consultant. Since you have read this far down the page, you are undoubtedly interested in internet marketing and realize how important it is to have an established presence online for your company or organisation. Do not make the mistake of hiring an SEO company that does not have anything more than have a beautiful website that assures incredible outcomes but does not deliver.
Below are the important things you should know so that you know that you are getting a proper quote on search engine optimisation services from a business that will most definitely get you the results you want.
Who is your business targeting and what are they precisely searching online for?
Do you take your clients for granted? Don’t forget, they are real people searching for honest answers to their questions.
This may seem like “marketing for dummies”, but the reality is that many business owners have no idea how to precisely target their customers in a way that will help them to be found online. You also have to understand exactly what it is they are searching for. This could sound really basic to you, but with internet marketing, we have to know precisely how your customers are looking for you on the internet. What exactly what are they entering in to Google or other search engines to find what they are looking for?
Google supplies this information for no cost what-so-ever. Any individual can go to the Google Keyword Planner and see precisely what individuals are typing into the Google search engine each month. If you understand how to utilise this tool appropriately, you can discover search terms (keywords) that might not be as popular each month. However, it will target potential clients that have money and are prepared to make a purchase. If you can have your site appear on the first Google’s search engine results page for these “money keywords” you will certainly have a huge return on investment for your internet marketing endeavors.
The following is a typical example
Let’s say that you are a solicitor in Manchester. You most likely thought that you would like to rank for the term “Manchester Solicitor”. I’m sure that seems logical, right? If you are on the first Google page for that term, you undoubtedly think that will bring you business. However, since that search phrase is so broad, individuals searching might be trying to find a divorce solicitor or even a personal injury solicitor… and so on. If you practice criminal law, then you are going to have to spend a lot of money and put months of work into ranking for a term that is so competitive and roughly only 20% of the prospective clients coming to your site will discover content relevant to what they were looking for.
Alright, so let’s focus your keyword down to “criminal defense solicitor in Manchester”. This is a preferred keyword and will likely deliver you even more customers, however the competition is still quite high and somewhat broad.
Lets get into the head of your clients for a moment… Why would those clients require a criminal defense solicitor? Perhaps they are dealing with a domestic violence charge. They might search “domestic violence defense solicitor” in to Google’s search engine. (This search phrase does get around 10 searches per month according to Google’s keyword planner tool) If your website has a web page optimised for that specific search phrase, they are likely going to discover you and presumably hire you if you have excellent information on your website.
That example is what we refer to as “low hanging fruit” in search engine marketing for local companies. They are somewhat simple to rank for, but is so explicit that the individuals who search online for these terms will discover you and select your company due to the fact that people are confident in what they discover on the web. If you own a business where the typical client is such as in the instance above worth a thousand pounds, or EVEN MORE, specifically if you offer a service where you can balance a customer’s annual value based on return on investment, then landing these clients online using this method just makes great sense. Plus, this can be really exciting!
Therefore, as you are likely starting to understand, marketing your business on the internet with the aid of a Manchester SEO consultant will help your business grow quickly. By showing you these “low hanging fruit” keywords to attract more clients that are willing to pay for the services you provide.
However, these types of services may not work for your company all the time. We at Skyrocket Your Search – SEO Manchester can always do a quick evaluation to see if Search Engine Optimisation is a good investment for you to spend your money on. We do an extensive evaluation of your company, including the keywords you want to be found for, along with those of your competitors. We then talk to you about an online marketing approach that would work for you and your company or organisation.
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GOOGLE’S CONFIDENTIAL INFORMATION DISCLOSED
ON-PAGE VERSUS OFF-PAGE OPTIMISATION
Your rankings in Google are affected by these essential elements
When it comes to doing SEO correctly, regardless if you are designing a brand-new website or trying to improve the rankings of the website you currently have, there are a number of important elements that you need to comprehend. Google uses two primary elements of search engine optimisation that determines how they analyse your site.
On-site/On-page Optimisation
This consists of each of the information and content on your website and how it is structured.
- URL structure – Does your domain name contain your keyword? Is your keyword in your page names and titles?
- The arrangement of your links on-site – Are the pages on your website linked in a correct up and/or down silo format?
- Keywords within the content on your page – Do you at least have your keyword within the content on your page a minimum of once? Are you putting your keywords in far too many times (over-optimisation)?
- Quantity of content – Do you have enough content on your page(s)? A few sentences of content on your page won’t help you to rank. 500 words is about the bare minimum. If you really want to see great results, 1000 words should be your starting point.
- Design of your site – Does the design of your website make it simple for people to move around and keep them interested so they spend more time on your site? Google is making this more essential for better rankings.
Off-site/Off-page Optimisation
This primarily is regarding other websites that directly link to your website…
- What websites link to your website – What is number of sites that link to your website, and how popular and relevant they are? Quantity is not the most important factor any more. You can rank a website with less links that are of a higher quality.
- Anchor text – What words are used within the links pointing at your website? You want anchor text that is pertinent to your website along with excellent diversity of the keyword(s) and phrases you wish to rank for.
- Relevance of the site linking to yours – There needs to be relevant content on the website that links to your website. Google will not give us much power behind a link that comes from a website – like a directory that simply has a number of links – that does not contain information pertinent to your website. In fact, they may even penalise you for it. A lot of older Walsall search engine optimisation companies have harmed their client’s website while using this linking method. Google has stopped them from ranking ever again. These firms have built a large number of links that are of low quality and/or have anchor text percentages that are beyond what is considered normal.
But doesn’t a great looking website help rankings?
The short answer is “no”
So far on this page, we have not mentioned anything about web design except for making sure your site is easy to navigate. However, we can most definitely help with designing your website as we are one of the best web design companies too. There is no question that having a website that looks great is a good thing, and we can help your business with designing a fantastic looking site.
But, just having a great website does not result in great rankings. You should utilise your site in order to attract new customers, you need to target your efforts on getting your website to rank with better search results using the right keywords. Then, focus on how the information within your business or organisation’s website converts visitors into clients. You need to get visitors to your site first, then concern yourself with how it converts clients.
BELOW ARE SOME ADDITIONAL POINTS TO THINK ABOUT IF YOU ARE SEARCHING FOR A MANCHESTER SEO CONSULTANT TO HELP MARKET YOUR COMPANY OR ORGANISATION ON THE INTERNET:
The age of your domain name
Websites that have been around for a while, especially for more than 5 years are given more trust from Google. Google loves these kinds of sites far more than a site that was purchased last week. These new sites will naturally take longer to gain trust from Google.
Google Domination
Is your goal just to rank your website? Or, if you had the opportunity would you really want to dominate the first page of Google search results with all of your videos and social media pages for your specific keyword phrase as well?
Duplicate content
Otherwise known as plagiarism – copying someone else’s content. Google does not like duplicate content, so you need to make sure that the content on your website isn’t exactly the same as that on another. Tools like Copyscape are great for checking this out – protecting you from copied content.
Penalised Website
A penalised website is one that will not rank due to bad search engine optimisation services previously used. This may be something you are suffering from. Some may say that your site would cost far too much to fix and take far too long to rank ever again. But that isn’t the case! We’ve been able to help clients get their website out of the penalty blackhole, and got them ranking again in a fraction of the time. Give us a call at 01922 302 145 to ask us about how we can help you get your website out of the penalty blackhole.
Pay-per-click Advertising on Google and Facebook
Online PPC advertising can work for your business, company or organisation if your conversion rates make the amount of money you are spending on attracting visitors to your website worthwhile. We’ve helped many companies by managing their pay-per-click (PPC) advertising campaigns on platforms like Google and Facebook with business transforming results. We can even help with the design of your ads and tweak your pages for improved conversion rates.
Social Media (Facebook, Twitter, Instagram, etc.)
Social Media pages and profiles are elements that make a business recognised as established and here for the long haul. Having optimised profiles and using your social media accounts properly can generate new business but also boost your search engine rankings. If you already have social media pages and profiles setup on sites like Facebook, Twitter, Instagram and YouTube it’s a good start. It’s always useful to get them optimised for maximum results and monitored to enhance and safe guard your reputation.
Are you tracking visitors to your website including where they are coming from and if they convert into clients?
t is important to track all visitors and leads from your internet marketing so that you know which methods are generating results. There are several straightforward methods to keep track of all analytics that occur on your site, most importantly; knowing and tracking exactly which page your leads are originating from.
If you are spending money on generating traffic to your website and you don’t have an established system in place to know precisely what pages on your website are converting your clients into phone calls. Call SEO Manchester experts at Skyrocket Your Search immediately at 0161 262 0465 or email us at manchester@skyrocketyoursearch.com. We can help you get all of this setup and more!